![]() “In the past we could do a project in three months and get the product here by October for holiday fulfillment,” he says. The challenge, says Thng, is that the turnaround time for projects is much longer now. Photo credit: Louis Roederer.īecause Imprezziv does such a large volume, he adds, the company has been able to minimize price increases for its winery customers and reports gift packaging demand has been solid for the 2022 holiday season. “That local freight not only affects importers it also affects local manufacturers that produce gift packaging.” Louis Roederer’s Rosé Vintage, Collection 243, and Vintage Champagne come in certified sustainable holiday gift boxes. market there’s a shortage of labor, a shortage of drivers, a shortage of everything,” says Thng. “Last year, it went all the way to $20,000.” While international freight costs have dropped back down since then, domestic prices remain high. “It used to cost an average of $4,000 to $5,000 per container,” he says. For local freight, costs have increased 75 percent to 100 percent, he says. Thng estimates that international freight costs for the company’s VAP offerings, which are manufactured overseas, have spiked an average of 100 percent to 150 percent from pre-pandemic levels. Rising gas prices have also pushed costs up for the past two years, he adds, not only for international freight, but also for local deliveries. “We wouldn’t accept any orders less than 500 because it’s just not cost effective.” “There will always be demand for gift packaging, but there are a lot of small wineries that don’t have the volume,” he says. Rick Thng, the principal and sales manager at Imprezziv, notes that many boutique producers can no longer afford to purchase VAP in order sizes under 1,000 units. For retailers, this may mean fewer VAP options this holiday season. Ongoing shipping delays, coupled with inflation and higher prices, have forced packaging suppliers, such as Imprezziv in Oakland, California, to temper customer expectations. “It’s a little bit more time consuming to prepack ,” says Dacomo, “so we made the decision to just ship the wine.” For the 2022 holiday season, however, Louis Roederer and Collection 242 wines will be offered in gift boxes again. “We had many requests for gift boxes before the pandemic, but now I think retailers want to put the priority on the wines,” says Rossella Dacomo, the director of marketing operations at Maisons Marques & Domaines USA (MMD) in Oakland, California, which imports wines from Champagne Louis Roederer.ĭue to shipping delays in transporting wine from France to the U.S., MMD opted to ship Roederer Champagnes without gift boxes for the 2021 holiday season. Last year, supply chain snags made many imported products-especially Champagne and Sancerre - hard to come by, which led to gift packaging taking a back seat to the availability of the product itself. “However, Grey Goose 750-milliliter gift tins continue to be popular as they are easy to wrap and transport.” Retailer Gary Fisch has seen VAP demand hold stead. “The gift box for 750-milliliter wines seems to be going away,” he says. What Fisch is seeing less of these days, however, is standard-size gift boxes. ![]() Advent calendars and limited-edition bottlings also tend to pique consumer interest around the holidays. The most popular VAPs over the years, he says, have been logo cocktail glass sets in various forms, along with packs that include non-alcoholic mixers and mini bottles. The upper-income market is looking for collector bottles and is willing to pay more for them.” “Lower-income markets still see value with a glass set or mini-neckers. “Consumer demand varies among income segments,” he notes. Retailers like Gary Fisch, the founder and CEO at New Jersey-based Gary’s Wine & Marketplace, have experienced this first hand for Fisch, VAP demand has held steady over the years, with an annual surge in the week leading up to Christmas. ![]() ![]() Between 20, global d emand for gift packaging grew at a consumer annual growth rate of 3.3 percent, according to Future Market Insights -and it is set to keep growing, with North America expected to accumulate 25 percent of the forecasted $24,031.5 million revenue in 2022. ![]()
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